ATG are partnered wtih the cinema advertising firm Pearl & Dean for the ads. A spokesman for Pearl & Dean added: “Working with ATG (Europe’s largest Theatre group) presents a fantastic opportunity for Pearl & Dean to significantly expand our offering outside of our traditional cinema core. The Gordon’s campaign provides a unique opportunity for a blue chip brand to talk to two complimentary audiences in a fun and engaging manner.”
No doubt the theatre bars will be stocking up as the theatre audience take advantage of the interval for that G&T!
[posted by Louise, 19/09/2011]